E3 2016

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E3 2016

At this year’s Electronic Entertainment Expo, T-Mobile provided a lush lounge area where gamers could rest, recharge, and then battle it out in Overwatch with professional players. The AV Society was there to broadcast all the action, with live play by play and post match highlights. With this stream, we were able to show a professional e-sports event, and integrate the client’s product and branding to create a cohesive promotional package that attracted lot of attention.

Overwatch is one of the season’s most popular games and Cloud 9 one of the most recognizable teams in e-sports. ¬†Together it made a compelling draw to the lounge while the matches themselves drew thousands of online viewers.


The av society provided production services, audio and video streaming as well as technical support for the match play.  Our involvement ensured not only a well executed in room experience but an enjoyable live stream for thousands of avid gamers at home.

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